Board of Directors

Samantha Culbert

Samantha Culbert is a sport business strategist, innovator and marketer with her industry experience spanning all levels of sport and recreation, from grass roots to global. Her areas of interest include gender equality in sport (on and off the field), active recreation for all ages, participation pathways, major events and commercialisation of event properties.

As co-owner of Jump Media & Marketing, a sports marketing agency, Samantha has worked on world championship events in multiple sports as well as with Commonwealth Games Australia, Unisport, The Sport Australia Hall of Fame and a range of large, multi-sport, community and charity events.

She holds a Bachelor of Applied Science in Physical Education from Victoria University.

Samantha was appointed to the BA Board in October 2024.

Major Partners